Government
Animal agriculture is wrecking the planet - driving deforestation, wiping out biodiversity, and pumping out greenhouse gases like there’s no tomorrow. When we took over FGR, the meat being served was the worst of the worst - the scraps no one wanted. The dregs of a broken food system. We knew we had to change that.
So we did. We switched the mystery-meat for a high-quality, plant-based menu - not just for the planet but for taste. The Sun tried to frame it as a “red meat ban” (like that was supposed to upset us), but all they really did was give us brilliant free publicity. Cheers for that.
People said it wouldn’t work. That football fans wouldn’t stand for it. That we were “forcing” them to eat differently. But that was never the case - we were just setting the menu, like any other club, pub, or restaurant does. And the result? Our crowds are now four times bigger than when we started. And our food sales? They’ve grown even faster. Turns out, great food is great food, whether it’s plant-based or not.
Six years in, our menu beat meat-based catering across the country to win Menu of the Year from Sport and Leisure Catering Magazine - a proper validation of what we were doing. And the following year, our Quorn and leek pie took home a British Pie Award. That’s football food, done right.
More than anything, this was about proving a point - football can be a force for good. A platform for change. A way to show the world there’s Another Way - which is exactly why we renamed the road leading to our club. Not a big flashy thing, just a quiet statement of intent.
The link between diet and climate breakdown is getting clearer - and more urgent - by the day. The list of professional footballers thriving on plant-based diets is growing too. At FGR, we’re here to prove that living Another Way isn’t just possible. It’s better.
